SMART phones are becoming increasingly popular, especially amongst a young demographic. Mobile technology has accelerated beyond belief in the last decade - gone are the days when you impatiently wait for your £70 grey screened, no camera Nokia for your birthday; relying on as few top ups as possible.
Amongst teenagers and young adults, Blackberrys, iPhones and Androids and monthly contracts are expected. I only recently purchased my Blackberry and was very hesitant to do so as I quite liked the old values a dated mobile has. You can’t be constantly contactable and instantly updated with everything and everyone. After admitting defeat and signing my life away, I have to admit; once understood, they do make life a lot easier.
It is because of my recent acceptance of them that I have no doubt in my mind that by 2020 the world will more or less be rid of the 1 and 2 G mobiles.
As a result, mobile marketing has HUGE potential.
“The mobile ad network now receives more than 2 billion ad requests per day. This represents an increase of more than four times in the last 12 months.” (http://www.mobilemarketer.com/cms/news/advertising/8937.html)
Referring to Volvo’s cross platform campaign involving an interactive video mobile ad; Jason Spero (director of mobile at google- owned AdMob says “ It also inspires us to keep innovating; no matter how far mobile advertising has come, we’ve still only scratched the surface”.
I initially perceived mobile advertising and marketing to be fairly intrusive; as a mobile is a very personal communication tool that generally speaking, we want complete control over. However, through this new age of digitalisation people are seeking out more ways to use their ‘new and exciting’ phones and as a result marketers would be mad not to exploit this.
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